Wednesday, September 8, 2010

ZINOpreneur of the Week: Laurence Ranta

One of our ZINO Society featured ZINOpreneurs this week is Laurence Ranta, President/CEO of Vioguard. Laurence will be one of the 5 minute presenters at the upcoming ZINO Zillionaire Investment Forum (ZZIF) on September 15th at Bell Harbor Conference Center. We asked him to share the answers to a few questions about his company.

What is your one-sentence elevator pitch? . . . Vioguard makes good profits by developing products using ultra-violet technology to save lives, reduce the spread of infectious disease and reducing absenteeism in the workplace.

How did you come up with the idea for your company? . . . The idea came from the National Health Service (the largest employer in the world) approached Microsoft about producing 800,000 self–sanitizing keyboards.

The word that best describes your company culture is . . . we are seasoned “type A” veterans that are committed to the company and its goal and all have a mutual respect for each other in our various fields of expertise.

In one sentence, how are you different from your competition? . . . Unlike any competitor, our keyboard cleans itself from all harmful bacteria and viruses after each and every use, therefore, eliminating the keyboard as a transmission point for the spread of disease.

What is the biggest challenge you face? . . . Leveraging marketing and sales opportunities within the bounds of fiscal prudence.

How much money have you raised to date? . . . $3M

If someone gave your company $3 million tomorrow, how would you use the money? . . . Mass produce cost reduced product aimed at customers beyond the medical market and tie up major distributors globally in both health care and non medical markets.

What is the oddest or most unusual thing about your company? . . . We see the light and it is purple.

What is one thing missing from your business? . . . Strategic partners with an established presence in the global medical market.

Why will your company be successful? . . . We are tenacious type “A” personalities and know that we have an major solution to a growing global problem.

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