Wednesday, September 8, 2010

ZINOpreneur of the Week: Jai Jaisimha

I have been posting these ZINOpreneur of the Week blogs on the ZINO Invests blogsite, but thought you might like to meet some of these people too.

One of our ZINO Society featured ZINOpreneurs this week is Jai Jaisimha, CEO of Open Mobile Solutions, Inc. Jai will be one of the 5 minute presenters at the upcoming ZINO Zillionaire Investment Forum (ZZIF) on September 15th at Bell Harbor Conference Center. We asked him to share the answers to a few questions about his company.

What is your one-sentence elevator pitch? . . . OMS provides a web-based business-to-business marketplace that helps decision makers (App Creators) find qualified resources (App Builders) to develop, test, port, and distribute mobile applications for smartphones and other mobile phones.

How did you come up with the idea for your company? . . . I ran the AOL Open Mobile Platform (OMP) open source initiative while a VP at AOL. My experiences interacting with partner companies, publishers and other ecosystem providers while at AOL, made me realize that a big missing piece in the fragmented mobile ecosystem was a marketplace and guided experience that connected qualified service providers (sellers) with app creators (buyers).

The word that best describes your company culture is . . . Scrappy

In one sentence, how are you different from your competition? . . . In contrast to word of mouth or crowd sourcing sites, OMS’ matchmaking service connects qualified, vetted and analytically targeted recommendations of mobile service providers to app creators.

What is the biggest challenge you face? . . . Growing the average deal size for the company.

How much money have you raised to date? . . . Self-funded/bootstrapped - $60K

If someone gave your company $3 million tomorrow, how would you use the money? . . . Accelerate the development and launch of app distribution, lifecycle management and financial clearing services.

What is the oddest or most unusual thing about your company? . . . That our launch event was sponsored by mobile industry giant Qualcomm.

What is one thing missing from your business? . . . Ways to continuously improve the site visitor to project delivery ratio.

Why will your company be successful? . . . OMS will succeed because a) we’re purely focused on the mobile app lifecycle and have a proprietary methodology for selecting and recommending service providers that deliver quality ; b) have unique and deep relationships with key mobile industry stakeholders that will enable us to accelerate the growth of our business; c) we’re capturing, analyzing and acting on data about the entire app lifecycle using our proprietary and patent-pending algorithms to deliver optimal results to our customers and partners.

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