Just returned from the Seahawks game where unfortunately our Seattle Seahawks were brutalized by the Arizona Cardinals. I think the final score was 27-3. Ken and I had the opportunity to attend as guests of Tod Leiweke, CEO of Seattle Seahawks, which gave us the chance to go on the field prior to the game and sit in the Club Suite during the game. It was awe-inspiring to watch (and listen) to the crowd as each player was introduced and see how emotionally pumped up they were to play. Tod and his team have managed to make attending a Seahawks game a powerful entertainment experience between fireworks, the Seagals, music and the big screen. The crowd noise was deafening whenever the Cardinals had the ball and there were at least 4 or 5 delay of game penalties for which the crowd proudly takes total credit. Tod has mentioned that Qwest Field is the loudest stadium in the league.
Since the game itself was not much of a contest this time, what I really enjoyed was watching the amazing attitude of all the valets, ushers, food service people and VIP guides. Every person that we came in contact with was positive, friendly and had a warm and caring attitude trying to make our experience first-class. As host of the Club Suite, Dick Thompson went out of his way to welcome each guest as they arrived and make them feel comfortable. As a business person, I think there are some powerful lessons that I can take back and use at ZINO Society.
Maybe the crowd noise won’t be deafening at our next Roundtable meeting or investment forum, but our ZINO Society team can positively extend ourselves to our entrepreneurs, members and guests to make their experience exceed their expectations. GO ZINO Team!
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